“Non-competitive Advantage”
by Liz Farrelly
Blueprint
No.336, pp.148-164

On the occasion of an exhibition promoting Norwegian design in New York, here’s an article from my archive, “Non-competitive Advantage”, available on DesignCurial. Originally published in Blueprint magazine, I wrote it after a snowy trip to Oslo in February 2014, organised by the Norwegian Embassy in London and hosted by DOGA, the Norwegian Centre for Design and Architecture. A group of European journalists met and mingled with Norwegian designers, and as well as seeing and hearing about new work the big surprise (for me) was the Norwegian government’s commitment to promoting Norway’s nascent design industry.
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