Seminar Paper; Mediating Design, a case study in diversity

Modes of Mediating Applied Art and Design
7th Tallinn Applied Art Triennial
Soprus Cinema
Vanna-Posti 8, Tallinn, Estonia
21 April 2017

This is an edited version of a paper I presented amidst Art Deco splendor in Tallinn. While the city was still waiting for spring the reception was warm, and the audience and fellow speakers contributed to a lively discussion around the role of media in the mediating art and design. I’d like to thank Triin Jerlie and Keiu Krikmann for inviting me to speak, and the organising committee of the Tallinn Applied Art Triennial and the British Embassy Tallinn for funding my trip. Look for another post about Tallinn, the city-wide Triennial and the Estonian Museum of Applied Art and Design.

This paper is still in the form of a ‘talk’, but also constitutes work-in-progress that will inform the last chapter of my doctoral thesis on the future of design museums. In May, I presented a longer version to University of Brighton MA Art and Design History students as part of the module, Critical Reflection, at the invitation of my colleague, Megha Rajguru, and that version of the talk provided an opportunity to explore changing definitions of ‘interpretation’. The images are from my PowerPoint presentation, and either taken from the Internet or using my Apple iPhone 4S.
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Tracing the temporary; clues to past exhibitions

I’m apologising upfront for ranging around a few ideas here. I wanted to avoid using footnotes but not lose any tangents either; after all this is a blog post which needs to be a little more condensed than my thesis (!) but at the same time it is discursive. This is a place for me to try out ideas.

While my PhD is not a history or geography of design museums a taxonomy is helpful in order to demarcate the field, the still novel “museum type” of “design museum”. The exhibition catalogue, Design Museums of the World: Invited by Die Neue Sammlung Munich (published by Birkhäuser in 2004) accompanied the show, Design Museums of the World, staged at Neues Museum Staatliches Museum für Kunst und Design in Nürnberg (17 September to 23 November 2003). A rich source of information and opinion, this surveys the field at the start of the 21st-century, and I investigate it at length in my literature review.

If I could travel the world visiting exhibitions I would, but as I don’t…I didn’t see the exhibition and I would guess that few of the MUSCON Europe delegates did either, as when a big box of the exhibition’s catalogues made an appearance at Vitra Design Museum (summer 2014), coinciding with Angelika Nollert’s keynote speech, it was eagerly consumed. Angelika had been Director at the Neues Museum Staatliches Museum für Kunst und Design in Nürnberg and is now Director at sister institution Die Neue Sammlung München; the collaboration between the institutions, which produced the exhibition and publication, is mirrored by Angelika’s career.

As I’m interested in how a temporary show lives on after its “time is up”, this catalogue proves a point – the usefulness of investing in print on paper. Originally produced for the debut exhibition at Nürnberg’s new art and design museum, the catalogue is a unique resource for comparing and contrasting a number of design museums, 29 in all, at a particular moment in history. Worldwide there are about twice that number now, and while many of the institutions listed in the catalogue evolved from museums of decorative arts, or were art museums that extended their remit, most of the newly opened institutions are “purely” design focused. Along with the newbies, some of the world’s most established museums of design are reinventing themselves; this is a time of flux.
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