The Future is in development

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The Future Starts Here
Victoria and Albert Museum
Exhibition Road, London SW7
12 May to 4 November 2018
Symposium, “A Toolkit for the Future”, 29 June 2018

I’m a little tired of the future, perhaps because my doctoral research requires me to think about “the future of design museums”, but also I’m old enough to recall another time when the future was centre stage; back when we worried that the Millennium might put a bug in it I edited a book with “future” in the title.* Contextualising our current future obsession (see Nesta’s Future Fest) I teach a semester of Cultural and Critical Studies lectures and seminars to Visual Communication students at University of Brighton, “Visions and Versions of the Future”, where we look at significant moments and sites of post-war design culture, from the white-heat of technological progress to the anti-design roots of Postmodernism, alongside the imagined futures of science fiction, the smoke and mirrors of future-gazers and the commercial hocus-pocus of trend forecasting. The crux of the argument is, we may imagine multifarious futures but they are often prophetic, based on hints, hunches and the cutting-edge of disciplines, so it’s often just a matter of time before we catch up with our imaginations. That (hopefully) runs counter to the prevailing tendency of seeing the future as strange and difficult, whether utopian or dystopian, always out of reach and therefore beyond our capacity to influence or change; that version of the future which got us to the dangerous situation we are in now…
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From the Archive (and now); Destroy, punk and DIY

So an email arrived inviting me to the launch of Punk.London at Oxford Street’s 100 Club, and I have to admit it didn’t totally intrigue me. Instead in gushed cloudy memories of a dark, sweaty cellar and an uncomfortable din, which I must have endured (it feels like) a hundred times over a couple of decades. But a closer look at the invite revealed this to be an occasion for nostalgia, a celebration of a 40-year anniversary marking London’s punk moment and the start of a movement, a subculture in fact, the long-tail of which has affected both attire and attitude.

Screen Shot from Punk.London website, designed by Brody Associates, inviting D-I-Y participation in a city-wide cultural event

Screen Shot from Punk.London website, designed by Brody Associates, inviting D-I-Y participation in a city-wide cultural event

“Subversive Culture” is the strapline (pardon the bondage-tinged pun), which it is claimed has fuelled creativity (now the Creative Industries) ever since. Over the coming year a host of venues will stage events big and small, backed by the Greater London Authority (GLA); shouting about London’s past punk credentials must have tourist-attracting potential. With an identity and online hub branded by Neville Brody (still demonstrating punk attitude by being “notoriously abrasive”, according to Digital Arts), for me the most innovative element is an prompt to organise your own event; tagged “D.I.Y.” the page offers links to branding and fundraising advice, via the Heritage Lottery Fund (HLF).

Regardless of designated anniversaries punk is perennial, and it doesn’t need much of an excuse to hit the headlines. In 1998 I reviewed an exhibition, Destroy: Punk Graphic Design in Britain, and because it isn’t available on the magazine’s website I’m re-posting it, see below. Yes it was cheeky of me to declare punk to be the only “memorable cultural event in the 1970s”, but that’s a clue to my age. I may have been “witness” to the “heyday of punk” but only just; the article is unapologetically London-centric, too, hardly surprising as I was still at school and London was home. What isn’t mentioned is that I was a lender to the show too, having amassed a substantial collection of vinyl due to a fascination with indie record shops. I sold most of the best bits (the vultures were already circling at the Private View) as I became nomadic, leaving London in April 1998, and had neither the means (no turntable) nor inclination (changing musical tastes) to listen again.
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From the Archive (& now); catching up with knitting

A new exhibition, What Do I Need To Do To Make It OK?, features Freddie Robins and the arts of stitching and knitting, which reminded me of a review I wrote a decade ago, of an exhibition fanfaring the reinvention of knitting, Knit 2 Together at the Crafts Council Gallery.

Back in 2005, knitting was at the vanguard of the DIY/Maker Movement, and while that movement is going from strength to strength, the boom in all-things-knitted points to how commerce and the media can hitch a ride on even the most unlikely bandwagon. As I mention in the article, a decade ago yarn shops were closing. But now it can be argued that, along with other independent shops run by enthusiasts and local-entrepreneurs, crafting shops are spearheading a high street revival; while “public knitting” was once deemed radical, now it’s helping shopkeepers build communities (a “user group” even) with knitting circles that “keep the lights on” after closing time. Crafting events in libraries, schools and museums are guaranteed crowd-pleasers; Craft Fairs and Maker Faires draw in punters looking for unique items (which chain stores could ever supply), and all of this helps fund the freelance economy. Another knock on effect of knitting is the boost it has given publishing; from how-to books to anthologies of radical craft, publishers, magazines and newspapers are benefitting from the expansive-yarn-economy. And while it’s a decade since Design Week published my article, the message is still current; Susan Jones recently declared, “Our future is in the making” in The Guardian (19/3/15).
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Right here, right now; The Future is Here

This blog is intended as a place for comment on a wide range of activities, but specifically, it is an adjunct to my doctoral research so I’ll be posting interviews, reviews and articles about contemporary design in museums. The following is extracted from a longer interview with a Curator at London’s Design Museum, which will feature in my thesis, but also relates to my on-going interest in visions and versions of the future.

Neon welcome sign/exhibition logo hangs over laser-cut graphic of an industrial/technological timeline and points towards the Future Factory

Neon welcome sign/exhibition logo hangs over laser-cut graphic of an industrial/technological timeline and points towards the Future Factory

The Future is Here
Design Museum
Shad Thames, London SE1
24 July to 29 October 2013
Alex Newson interviewed by Liz Farrelly, 2 December 2013

Installation shot of The Future is Here with exhibition design by dRMM Architects and graphics by LucienneRoberts+

Installation shot of The Future is Here with Exhibition Design by dRMM Architects and Graphic Design by LucienneRoberts+

The Future is Here grew out of conversations between the Design Museum’s Director, Deyan Sudjic, and David Bott, Director of Innovation Programmes at the Technology Strategy Board (TSB), the UK’s innovation agency, which invests in new technology for the UK Government. The TSB backs start-ups with the aim of creating new manufacturing jobs. Wanting to do more than simply promote a string of TSB projects, Curator Alex Newson hit on the idea of telling the story of the “Third Industrial Revolution”. He opens the show with an historical “time line” of inventions and scientific breakthroughs, that have fuelled industrial manufacturing from the early 18th-century to today; a “Future Factory” is installed at one end of the gallery; and a wide array of exhibits explore a range of new technologies, and include: customisable dolls delivered by post (Makie dolls); compostable trainers, demonstrating that “unmaking” may be customised too (InCycle by Puma); and a crowd-sourced sofa, designed and voted on my the public and put into production by MADE.com.
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From the Archive; Pop Panel at Pick Me Up (version three)

Pick Me Up: Contemporary Graphic Arts Fair
Somerset House, London WC1
24 April to 5 May 2014
Review of Music x The Graphic Arts panel discussion at Pick Me Up 2012
23 March 2012

Over the years at Pick Me Up, the importance of getting visitors involved in workshops and events has become more and more central to the whole project. By Pick Me Up 2010, Somerset House Curator, Sarah Mann, had responsibility for programming the vast and varied offering, from academic conference to kid’s weekend. She invited me to co-organise and chair a panel discussion examining the role of Illustration and Graphic Design in the music industry, tackling such issues as how the packaging and branding of music and bands has changed as digital delivery rocks the edifice of corporate control and a DIY spirit emerges. The speakers brought a range of expertise to the discussion, drawing on their experience working with music, from the late-1970s to now. The review below first appeared on Eye Blog.

Screen shot 2014-05-02 at 08.18.09

Wednesday 7:48am, 28 March 2012
Pop panel
Originally published on Eye Blog

Music design session at Pick Me Up with Malcolm Garrett & Kate Moross

On Friday night, as part of a “packed programme” of events, talks and workshops at Pick Me Up (the graphic arts fair at London’s Somerset House, now in its third year), I chaired a “Music x The Graphic Arts” panel discussion. Since the digital revolution of the 1980s, the music industry has undergone radical changes in formats, distribution, style and substance.

The panel: designer Malcolm Garrett (Buzzcocks, Duran Duran); critic (and Varoom editor) John O’Reilly; the prolific Kate Moross; and Tom Oldham (label boss at No Pain in Pop and Berserker, an online music/comics magazine).

Malcolm kicked off with his schoolboy Hawkwind obsession, which led him to Barney Bubbles. Highlighting the polarised nature of Britain’s tribal counter-cultures in the 1960s and 70s (naming IT and Oz magazines as “the birth of blogging”), he suggested that with Punk, “it all changed”. Later, in the 1980s, the zeitgeist was celebratory; the music industry sold lifestyles, with video and “merch” paramount, and the first sponsored tour was by Duran Duran, brought to you by Coca-Cola.
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Guest blogger; revisiting Pick Me Up (version one)

Pick Me Up: Contemporary Graphic Arts Fair
Somerset House, London WC1
24 April to 5 May 2014

Five years in and Pick Me Up is now a headline event in London’s creative calendar; undoubtedly it’s evolved and mutated, and much discussion has been generated about how it reflects and influences the graphic arts in London, the UK and beyond. But more of that later, when I visit this year’s PMU. Also, watch this space for an archival re-post of a PMU debate that I chaired in 2012, here.

Meanwhile, here’s guest blogger John O’Reilly, editor of Varoom, the magazine of the Association of Illustrators, with a long-form review of the very first Pick Me Up, back in 2010. I commissioned this for étapes magazine; it was published in “issue zero”, an experimental, white-cover experiment intended to rehearse the redesign/relaunch in the form of a quarterly “bookazine”. John explored the widest implications of PMU, as an expression of zeitgeist and as a reinvention of the exhibition/artfair.

Nobrow’s nook, Pick Me Up, 2010

Nobrow’s nook, Pick Me Up, 2010

Peepshow Collective’s DIY installation, Pick Me Up, 2010

Peepshow Collective’s DIY installation, Pick Me Up, 2010

Photography: © Sylvain Deleu
Courtesy: Somerset House

Review of Pick Me Up 2010 by John O’Reilly
23 April to 3 May 2010

Two exhibitions bookend transition moments in recent British visual culture. Back in the late 1980s a young art student took over an empty building in London’s docklands and put on an exhibition that would shape the Art World over the next two decades. Born in a recession, Damien Hirst’s show, “Freeze”, introduced the general public to a type of brash, spectacular art, and over time these Young British Artists (YBAs) combined the two-fingered, anti-establishment sensibility of their roots with a growing awareness of big-budget, Art World thrills. It evolved into brash, boom-time art, and whereas artist Robert Patterson described the YBA tag as “a kind of licence to show tits and arse more than anything”, with this second exhibition, the invitation implied in the informality of “Pick Me Up”, of a cultural cheap date, is ideologically, temperamentally and aesthetically very different.
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From the Archive; DIY Design from 2010

I wrote this review when the DIY phenomena was still new to mainstream design; as St Bride Library is quiet for the summer I thought I’d re-post it. Perhaps DIY was perceived as a trend at the time; the conference broadened and deepened the definition by focusing on diverse projects with a claim to DIY credentials. Now such notions as self-instigated briefs, ad-hoc distribution and hand-making have evolved into a productive modus operandi for designers and creatives working across disciplines and often in collaboration.

St Bride Library Conference 2010 DIY Design
St Bride Library, London
Attended 27-28 May 2010

Tucked away in a narrow alley off Fleet Street (which was once the epicentre of the UK’s newspaper industry but has now been invaded by banks and trading floors), St Bride Library inhabits a labyrinthine Victorian building, alongside a theatre, classrooms and at one time a swimming pool, installed by the philanthropic founders for the improvement of the local workers. The newspaper presses have left the neighbourhood, but its long association with the art and industry of printing and typography remains, as the library boasts an extensive collection of books, manuscripts and archives relating to graphic design, publishing, calligraphy, illustration, and of course, type.
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