Denmark for design museums; a discussion

Design Museums for the 21st Century; a round table discussion
Trapholt Museum and University of Southern Denmark
Kolding, Denmark
23 January 2014

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When your PhD supervisor tells you to go to Denmark in freezing January, you go; the icing on the cake was that it started snowing as we sat in the Trapholt Museum’s meeting room, with its giant picture window, and everyone went “aaaahhhh”. The Museum is housed in a playfully modern building, boasts an unrivalled collection of Danish chairs and is next door to Arne Jacobsen’s summer house (sadly I didn’t get inside, this time), so that made up for the weather. I also got to see the thought-provoking and unprecedented touring exhibition, Out to Sea? The Plastic Garbage Project, which seemed totally appropriate in a country that loves fish.

My reporting of the round table is from my notes, with additional my comments; where they are short and in the same paragraph, they’re in [square brackets].

My supervisor is University of Brighton’s Professor of Design Culture, Guy Julier, and he is also Visiting Professor at University of Southern Denmark. He’d gathered his grad students from Denmark and Brighton, along with “expert witnesses” from the museum world in Denmark and the UK, to discuss design. Guy opened the proceedings by telling us that design museums were “mushrooming”. He counted 45 European design museums with more projects for new, expanding and relocating institutions still in the pipeline, mentioning that Mexico City’s MUMEDI, tripled its visitor numbers by rebranding as a “design museum”. He talked about the tension in museums between the contemporary and history, design and design history, and that a contextual approach to design in museums was the way forward, mixing the excitement of innovation with the pragmatism of solving problems, and heritage and continuity with new technology and innovative design fields. Finally, he pointed to the Index Awards (a Danish initiative) as evidence of design shifting away from a fascination with “heroes”. […and by extension, a recognised canon?]
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Conference Paper; The Contentious Constance Spry, or, ‘Not in My Museum!‘

I’m taking some time this summer to document activities over the last few years, including occasional academic papers delivered at conferences and workshops. Images are from PowerPoint presentations and include quotes projected so as the audience can read along with references in the text. This paper was delivered “live”, and although it’s been re-edited for the page, I decided not to include footnotes or formal citations; all documents referred to are in the Design Museum archive, which is being catalogued, and mentioned texts are listed at end. This is a work-in-progress relating to my doctoral thesis, so if it feels truncated that’s because I’m using this blog as an “ideas store”, with the intention of expanding and deepening my arguments in the thesis.

Curating Popular Art
Whitechapel Gallery
77-82 Whitechapel High Street, London E1
14 June 2013

Organised with the University of Brighton Design Archives; a study day to accompany the exhibition
Black Eyes and Lemonade: Curating Popular Art
9 March to 1 September 2013

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As the recipient of an AHRC Collaborative Doctorate Award, pairing the University of Brighton with London’s Design Museum, I’m looking at how definitions of design are produced and evolved within museums.

Good Victorian that he was, Henry Cole’s aim as founder of what is now the Victoria and Albert Museum, was to create an institution that informed manufacturers, workers and the public about the benefits of “good design”, so as to encourage the production, consumption and export of well-designed and efficiently-made “everyday” products, which would reinvigorate British industry. Jump to 1917, and Hubert Llewellyn Smith, Head of the Board of Trade and an early advocate for design education and design promotion suggested that a new museum of industrial design would help this cause. (The Board of Trade went on to set up the Council of Industrial Design, later the Design Council, and administrated the Victoria and Albert Museum up until the early 1980s). Such rhetoric around design promotes a series of promises; that “good design” will facilitate economic development, cultural innovation and social improvement. This discourse of design promotion has been central to the growth of institutions dedicated to the collection and display of designed objects. I’d suggest that now there is a more pressing need to present a truly comprehensive vision of the role and benefits of design; instead of “good design” might we consider “design for good”? But are design museums still fixating on Cole’s vision? Promoting individual designers and showcasing “the best” products of the year may fulfil the aims of a design museum, but explaining the design process and its multifarious activities and outcomes – showing design to be a tool for engagement and change – would more closely demonstrate “what design is now”. So, when it comes to design in museums, we are on the cusp of change.
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Tracing the temporary; clues to past exhibitions

I’m apologising upfront for ranging around a few ideas here. I wanted to avoid using footnotes but not lose any tangents either; after all this is a blog post which needs to be a little more condensed than my thesis (!) but at the same time it is discursive. This is a place for me to try out ideas.

While my PhD is not a history or geography of design museums a taxonomy is helpful in order to demarcate the field, the still novel “museum type” of “design museum”. The exhibition catalogue, Design Museums of the World: Invited by Die Neue Sammlung Munich (published by Birkhäuser in 2004) accompanied the show, Design Museums of the World, staged at Neues Museum Staatliches Museum für Kunst und Design in Nürnberg (17 September to 23 November 2003). A rich source of information and opinion, this surveys the field at the start of the 21st-century, and I investigate it at length in my literature review.

If I could travel the world visiting exhibitions I would, but as I don’t…I didn’t see the exhibition and I would guess that few of the MUSCON Europe delegates did either, as when a big box of the exhibition’s catalogues made an appearance at Vitra Design Museum (summer 2014), coinciding with Angelika Nollert’s keynote speech, it was eagerly consumed. Angelika had been Director at the Neues Museum Staatliches Museum für Kunst und Design in Nürnberg and is now Director at sister institution Die Neue Sammlung München; the collaboration between the institutions, which produced the exhibition and publication, is mirrored by Angelika’s career.

As I’m interested in how a temporary show lives on after its “time is up”, this catalogue proves a point – the usefulness of investing in print on paper. Originally produced for the debut exhibition at Nürnberg’s new art and design museum, the catalogue is a unique resource for comparing and contrasting a number of design museums, 29 in all, at a particular moment in history. Worldwide there are about twice that number now, and while many of the institutions listed in the catalogue evolved from museums of decorative arts, or were art museums that extended their remit, most of the newly opened institutions are “purely” design focused. Along with the newbies, some of the world’s most established museums of design are reinventing themselves; this is a time of flux.
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From the Archive; Can Starck be serious?

I wrote this review of an exhibition at London’s Design Museum when I worked for Wordsearch, at the time was the publisher of the design magazines, Blueprint and Eye. I was a writer and assistant editor on both titles, from 1990 to 1994, and continue to contribute on a freelance basis. We also published Design Review, a magazine for members of the Chartered Society of Designers, which ran from 1991 to 1994. (For a seminal study of the CSD see Dr. Leah Armstrong’s doctoral thesis, Designing a profession: the structure, organisation and identity of the design profession in Britain, 1930-2010 available at the University of Brighton’s Grand Parade library.)

I came across this exhibition review during the long and dusty process of locating, scanning and (still hopefully) posting as complete a record of my published design journalism as I can muster; an online archive is in the works, hence the long and inexcusable lapse since my last post on this blog. I’m thinking a lot about archives right now. I’ve planned a series of visits to the Design Museum’s archive, which is currently being re-organisation, and I hope to post some gems from it in the coming months. Archiving my interaction with the museum is a priority too, as I investigate the museum’s online, digital and social media presence. I began mapping the museum’s website early on in my doctoral research; now that the museum has recently launched a new website there is a unique opportunity for assessing how changes in the museum’s offer are presented and communicated, and how the museum’s online presence might reflect and/or facilitate such changes.
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Conference; Drawing the Future

4th International Illustration Symposium
Oxford University Museum of Natural History (OUMNH)
Parks Road, Oxford
7-8 November 2013

At this symposium, not only did I hear Johnny Hardstaff deliver a keynote address, which prompted me to request an interview (we talked about imagining a graphic language of the future), but I also delivered a paper. Here’s a summary, and some slides.

Drawing the Future: Exhibiting Illustration

In the Spring semester I deliver a series of lectures on the “future” to Graphic Design and Illustration students (Level 5/2nd Year) at University of Brighton, and start with a couple of definitions so as to debunk such notions as, the future isn’t really anything to do with us right now, and, it’s all just science-fiction anyway.

“The ‘Future’ is everything that happens from [beat] now (…as they say in the movies…)” …is my playful opener; then I hit them with Tony Fry’s definition (from Design Futuring: sustainability, ethics and new practice, 2009); “The future is not presented here as an objective reality independent of our existence, but rather, and anthropocentrically, as what divides ‘now’ from our finitude. In other words, we exist in the medium of time as finite beings (individually and as a species) in a finite world; how long we now exist — the event of our being — is determined by either an unexpected cataclysmic event (like our plant being hit by a massive meteorite) or by our finding ways to curb our currently auto-destructive, world-destroying nature and conduct.”
…and that’s how I began this talk too.

I set out to show that perhaps by way of a heightened familiarity with drawn and animated futures peopled with cute and cuddly characters, used to entertain and promote (everything from breakfast cereals to banking services), a more positive, friendly, utopian version of the future is being proliferated. In comparison, the “scary”, sci-fi, dystopia future of apocalyptic blockbuster movies seems worn out; not so much because we can “see the wires”, but because we’ve developed “explosion fatigue”; such gargantuan, special-effects-driven destruction just doesn’t “feel real” anymore.
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Design Culture Salon

Design Culture Salon
Victoria and Albert Museum, London.
From November 2012 to April 2013
Attended 27 November 2012, 29 January 2013, 29 April 2013

In November 2013 I participated in the first Design Culture Salon as a panel member asked to discussion, “What can museums do with contemporary design”. The brainchild of Dr Guy Julier, Professor of Design Culture and Principal Research Fellow in Contemporary Design at University of Brighton and the V&A, it was followed by four more in the series, until April this year.

Here’s the official description…
“The Design Culture Salons are occasional discussion events hosted by the Victoria and Albert Museum, London. They provide a space to: develop advanced debate and discussion of the complex, dynamic and pervasive role of design in contemporary society; and consolidate discussion as to how design culture, criticism, representation and practice can be further developed. Each event features an invited panel, chaired by Guy Julier, University of Brighton Professor of Design Culture at the V&A. Panelists provide brief, personal overviews of the respective event’s theme. This is followed by open discussion. These salons are supported by the University of Brighton and the Learning Department and Research Department of the V&A.”

On the excellent website dedicated to the Salon, there are previews and reflections on each event, written by Guy and his colleague, Leah Armstrong. I attended three out of the five (bad winter weather being my excuse), and I’ve left comments on the website each time. Here are my comments again, but visit the site to read them in context.
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Conference Session; Design Objects and the Museum

39th Annual AAH Conference
University of Reading
11 to 13 April 2013

More usually I write up conferences from the vantage point of being an audience member. This time, however, I was a convenor, which entailed defining the theme, sending out our call for papers to networks far and wide, selecting the papers, and chairing the discussion. I’ve written this in partnership with Joanna Weddell.

At the 39th Annual Association of Art Historians Conference, myself and Joanna Weddell (we’re both recipients of AHRC Collaborative Doctorate Awards at the University of Brighton, with the Victoria and Albert Museum and London’s Design Museum, respectively) organised a session titled “Design Objects and the Museum”. Prompted by a quote from Bourdieu and Darbel’s 1969 study of museum visitors (“Maybe there should be museums with modern stuff in them, but it wouldn’t be a proper museum”), the session questioned notions of what could and should be displayed, and where, and how methods of display and interpretation might engage and educate a museum’s public.
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