Category Archives: Marketing

From the Archive; Malcolm Garrett interview

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Screen Shot from Malcolm Garrett's website, showing Buzzcocks graphics, photographed by Nick Harling

Screen Shot from Malcolm Garrett’s website, showing Buzzcocks graphics, photographed by Nick Harling

I love collections, and exhibitions of collections, especially when they inspire designers and their work, so I would very much like to make the journey to Manchester (which I wrote about, here) to see Collecting Malcolm Garrett, part of the design festival, Design Manchester 17. In celebration of Malcolm Garrett and his work in the music industry (which he spoke about at Pick Me Up, reviewed here), I’m posting another previously unpublished interview from the British Council exhibition, Sound Design. Malcolm mentions his old school friends, Peter Saville (read that interview here) and Keith Breeden, who I also interviewed, so watch out for that interview too.

Malcolm Garrett, interviewed by Liz Farrelly on 12/7/2000.

Liz Farrelly: Where did it all start?

Malcolm Garrett: The Buzzocks was 23 years ago. It came about because I wanted to do a sleeve that wasn’t just a piece of cardboard and I was always interested in corporate graphics, as opposed to corporations, and subverting corporate graphics and systems graphics too, because a record sleeve is fundamentally information. So I was looking at it from an informational standpoint, as opposed to an art gallery standpoint. We were selling something so much more ethereal than say, banking services, so there was a frisson there. And because, with the Buzzcocks, some of their songs were looking at the nature of society and relationships in quite a detached way, it seemed appropriate to misappropriate some form of informational graphics.
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From the Archive; Peter Saville interview

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The London Design Festival is the capital’s most prestigious design event, taking over the city for much of September each year. Back in 2013, Peter Saville won the London Design Festival Medal; I interviewed him for Blueprint and the article is available online via DesignCurial. At the time I asked a number of creatives about their favourite Saville works, and one guest blogger, Paul West of Form, mentioned True Faith by New Order, with photography by Trevor Key. Now, a display of work by that legendary photographer, a regular collaborator with Saville, is on show as part of Hull 2017, UK City of Culture. Trevor Key’s Top 40, features his iconic photographic images for some of the twentieth century’s most famous record sleeves. I’m using this opportunity to post another unpublished interview with a contributor to Sound Design, this time Peter Saville, as a number of their joint efforts featured in this exhibition, which the British Council toured across Asia and Australia in the early years of the new Millennium. These edited interviews come from long phone conversations or studio visits. I tried to keep the interviewees focused on the topic of designing for the music industry, and rather than bombard them with penetrating questions, I preferred to let the designers do the talking and reminisce anecdotal stories about the finer details of working with musicians and labels. You can find the Aubrey Powell interview, here, and there will be more in this series. As I’ve said before, I’m reluctant to post copyrighted images to illustration the interviews, but this Japanese website offering a complete discography of Peter Saville’s record sleeve designs is all you’ll need.

Peter Saville, interviewed by Liz Farrelly on 1/8/2000.

Liz Farrelly: Tell me about your involvement with Factory Records.

Peter Saville: Going right back to the beginning, I was at school with Malcolm Garrett, and at that point our horizons stretched no further than a Hawkwind, Velvet Underground or Roxy Music cover. Then Malcolm went to Reading University, and courtesy of the library there, the history of twentieth-century design became known to us, via his reading list, which included design theory that we at Manchester Art College didn’t get. I started college in 1974 and graduated in 1978. Malcolm did a year at Reading University while I did a Foundation Course and I encouraged Malcolm to do his next three years at Manchester.
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From the Archive; Aubrey Powell interview

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Screen Shot of Pink Floyd's exhibition website

Screen Shot of Pink Floyd’s exhibition website

With the Victoria and Albert Museum staging the blockbuster exhibition, Pink Floyd: Their Mortal Remains, and an upcoming talk by Aubrey Powell titled, ‘Art of Hipgnosis and the Album Cover’ (14/9/2017), here’s an interview with the man himself. Back in 2000 I spoke with Aubrey on the phone while curating an exhibition, Sound Design, for the British Council, which featured the very best British record sleeve designs from the heyday of Rock to the rebellion of Punk, the eccentricities of New Wave and the innovations of Rave and Rare Groove.

The exhibition included extracts of interviews with all the contributing record sleeve designers but the complete interviews were not published, even though the designers gave permission for them to be compiled into a book. The publishing industry being what it was, at the time, the book didn’t fly, so look out for more interviews on this blog. My questions were quite general; the aim was to get the designers talking about what interested them. The interviews were edited from longer conversations, but I tried to keep the designer’s tone of voice, and each interviewee signed off on the final version. What’s particularly interesting is that at the time vinyl had been replaced by digital technology in the form of CDs; Web 2.0, online downloads and MP3s were still ‘experimental’ and the first Apple iPod wouldn’t be launched for another year. The implications of the Internet for the music industry were beginning to be talked about but not yet felt.

Why am I posting this interview now? To celebrate the work of Aubrey Powell and his (late) partner, colleagues and clients, and the V&A exhibition that he helped to create, which I also hope to review. For more information on the exhibition visit the band’s exhibition website and the museum’s extensive programme, here. To see masses of images check out the websites dedicated to Hipgnosis and Aubrey Powell; for the best of Hipgnosis’s work in print have a look at Aubrey’s book, Vinyl . Album . Cover . Art: The Complete Hipgnosis Catalogue, published by Thames and Hudson.

Aubrey Powell, interviewed by Liz Farrelly on 5/7/2000.

Liz Farrelly: How did you start Hipgnosis?

Aubrey Powell: We started Hipgnosis in the 1960s…It’s not what you know it’s who you know and Storm Thorgersen and I came from Cambridge and Pink Floyd originated in Cambridge – Syd Barrett, Dave Gilmore, Roger Waters – we all came to London at the same time, around 1965/66 and were all attending various art schools. Storm was at the Royal College of Art film school, and I was at the London School of Film Technique. Syd Barrett was at Hornsey Art School. And we were very together, all coming from Cambridge. We shared flats; Storm and I and then Syd and Dave had a big flat in South Kensington. Storm and I were looking to get some holiday money and we had a connection to photograph some cowboy book covers, and at the time everybody was getting stoned and dropping acid and were very drug-oriented. We were right in the middle of that psychedelic revolution. We were all part of that. Pink Floyd were doing gigs in tiny clubs like the UFO club on Tottenham Court Road and had just released their first album and were about to have a hit called See Emily play.
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First Visit; IKEA Museum

Gallery

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This gallery contains 36 photos.

IKEA Museum IKEAgatan, 5, 343.36 Älmhult, Sweden ikeamuseum.com Visited, 9 June 2016 Invited to the Press Preview of the new IKEA Museum, I travelled to the company town of Älmhult in southern Sweden. Later I wrote an article about the … Continue reading →