Category Archives: Design Museum

VitraHaus, displaying design for sale; implications for design museums

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VitraHaus
Vitra Campus
Ray-Eames-Str. 1, Weil Am Rhein, Germany
www.vitra.com
Visited, 16 to 18 October 2014

In relation to design objects and the museum, VitraHaus, the close neighbour of VDM, is worth pondering. Sited on the Vitra campus, it opened in 2010. As the flagship store for the Vitra Home Collection it showcases the furniture manufacturer’s domestic ranges (distinct from the contract products that are specified by architects for public and office spaces). On Vitra’s vast website, the page for VitraHaus invites us to “find inspiration for your home, explore your taste in design and try out, order and purchase furniture and design objects”.

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MUSCON at Vitra; and a summer of design exhibitions

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MUSCON 2014
European Museum Network Conference
Vitra Design Museum
Charles-Eames-Str. 2, Weil Am Rhein, Germany
www.design-museum.de
15 to 18 October 2014

Last year I was invited to attend a MUSCON conference hosted by the Vitra Design Museum, the institution that instigated the network back in 1996. I was present as an observer (along with fellow researchers Sabina Michaelis and Rosita Satell from the University of Southern Denmark) as the event is intended for staff from member institutions to pitch and negotiate the “buying and selling” of upcoming exhibitions as touring shows (here’s how VDM do it). Every year or so there are regional MUSCON conferences in Europe, the US and Asia. As a crash-course in museum programming and an introduction to a wide range of institutions (from Finland to Italy, Kilkenny to Ljubljana), the conference offered an opportunity to underpin my research with the kind of real-world issues facing museum staff…and put names to faces. Although not every MUSCON institution is a “design museum” they’re all keen to include design in their curatorial offer.
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From the Archive; five curators interviewed

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As a contributor to Design Week in its print form, I worked with Lynda Relph-Knight and her editorial team for fifteen years; she was the first editor to commission me as when I became a freelancer writre in 1994. Until recently it was possible to search the entire DW print run, via its website, and find “full text” of years and years of design journalism, so I could access my back catalogue of articles including a regular column. Not only was this a useful research tool (with a search box), but it also functioned as a (stop-gap) personal archive too. However, a recent website redesign has adopted a sub-Instagram interface that displays just a handful of results, which can neither be saved nor downloaded, and, mysteriously, DW has cut years off its age!

Scrabbling around at home, I found “some” (but not all) tear sheets of articles and this particular one seemed relevant to share. In early 1999 I interviewed five curators who were producing design exhibitions, and we talked about their current shows. To foreground the curators’ voices I edited our conversations into monologues (the interviews were taped). Each curator also discussed the nascent field of design curating, which was evidently flourishing. Design was in the air during the build-up to the opening of the Millennium Dome (big party 31/12/99, cue Prince); the press was full of stories about architects and designers as controversy surrounded the various exhibits planned for the Dome. Stephen Bayley, ex-Design Museum Director, had been in charge but by the end of 1997 he was ex-Millennium Dome too; he resigned. See Chapter 6 on the Dome, in The Trojan Horse: The Growth of Commercial Sponsorship by Deborah Philips and Garry Whannel (Bloomsbury, 2013).

At the time the prospect of a “Millennium Bug” melting down our PCs was freaking people out but the world was still on the cusp of digital connectivity; the Internet was dial-up and mass adoption of websites by business and government was still to come. So this design-curating activity and these exhibitions remain under-documented online – just try searching for them. When I’ve found “traces” I’ve added links, but it appears that some of the exhibitions have nudged off “past projects” pages (if the curators have a website). I’ve also included links to information on individuals to show their subsequent career paths. The catalogue cover images are from my own copies.

“Display cases”
by Liz Farrelly
Design Week
26 March 1999, pp.41-48

Standfirst: Five curators describe, in their own words, their experiences and the highs and lows of managing and producing an exhibition. Liz Farrelly acts as custodian.
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Tracing the temporary; clues to past exhibitions

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I’m apologising upfront for ranging around a few ideas here. I wanted to avoid using footnotes but not lose any tangents either; after all this is a blog post which needs to be a little more condensed than my thesis (!) but at the same time it is discursive. This is a place for me to try out ideas.

While my PhD is not a history or geography of design museums a taxonomy is helpful in order to demarcate the field, the still novel “museum type” of “design museum”. The exhibition catalogue, Design Museums of the World: Invited by Die Neue Sammlung Munich (published by Birkhäuser in 2004) accompanied the show, Design Museums of the World, staged at Neues Museum Staatliches Museum für Kunst und Design in Nürnberg (17 September to 23 November 2003). A rich source of information and opinion, this surveys the field at the start of the 21st-century, and I investigate it at length in my literature review.

If I could travel the world visiting exhibitions I would, but as I don’t…I didn’t see the exhibition and I would guess that few of the MUSCON Europe delegates did either, as when a big box of the exhibition’s catalogues made an appearance at Vitra Design Museum (summer 2014), coinciding with Angelika Nollert’s keynote speech, it was eagerly consumed. Angelika had been Director at the Neues Museum Staatliches Museum für Kunst und Design in Nürnberg and is now Director at sister institution Die Neue Sammlung München; the collaboration between the institutions, which produced the exhibition and publication, is mirrored by Angelika’s career.

As I’m interested in how a temporary show lives on after its “time is up”, this catalogue proves a point – the usefulness of investing in print on paper. Originally produced for the debut exhibition at Nürnberg’s new art and design museum, the catalogue is a unique resource for comparing and contrasting a number of design museums, 29 in all, at a particular moment in history. Worldwide there are about twice that number now, and while many of the institutions listed in the catalogue evolved from museums of decorative arts, or were art museums that extended their remit, most of the newly opened institutions are “purely” design focused. Along with the newbies, some of the world’s most established museums of design are reinventing themselves; this is a time of flux.
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Conference Paper; Design History at the Design Museum, perfect fit or culture clash?

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40 Years On: the Domain of Design History. Looking Back Looking Forward
The Open University
Berrill Lecture Theatre
Milton Keynes MK7 6AA
22 May 2015

Here’s an edited and slightly expanded version of the paper that I gave; I’d like to thank Dr. Elizabeth McKellar for organising the event and for inviting me to participate. The images are from my PowerPoint presentation.

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Since 2011 I’ve been working on an AHRC Collaborative Doctoral Award, which partners University of Brighton with London’s Design Museum, so this paper comes out of a larger work-in-progress and started life as a search for mentions of the Design Museum in academic journals.

A bit of background; from thinking that my application for this award was a random act of “career development”, I’ve come to realise how important the Design Museum (“upper case”, meaning this specific institution [capitalized in this text]) has been to my design-focused career spanning teaching, publishing and curating. I started on an Art and Design Foundation Course in 1982, the year in which the first incarnation of the Design Museum, the Boilerhouse, opened in the basement of the Victoria and Albert Museum. During my Art History degree at University of Sussex it was exhibitions at the Boilerhouse – on Memphis, Issey Miyake, Handtools and British Youth Culture in particular – which enthralled me to design, from the objects on display, to the installation and display, and even the much-maligned white-tiled gallery. While the Director of the Boilerhouse, Stephen Bayley was considered “very bothersome” within the V&A and aimed to discourage people “wandering in from the V&A” (as he put it), I wandered the other way onto the V&A/RCA History of Design MA. Graduating in 1989 just as the Design Museum opened in its new Thames-side location, my work as a design journalist included reviewing exhibition; not always nice, not always nasty. For the last four years I’ve been: invited to nominate for Designs of the Year; observed the goings on in the café (not that this is a sociology of the Design Museum); talked to staff (on and off the record); enjoyed sporadic access to an “under construction” archive; visited every exhibition; dealt with the contradictions of a Supervisor who is also top of my list of “interviewees” and a very busy museum Director; and witnessed the museum prepare for its next phase.
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From the Archive; Can Starck be serious?

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I wrote this review of an exhibition at London’s Design Museum when I worked for Wordsearch, at the time was the publisher of the design magazines, Blueprint and Eye. I was a writer and assistant editor on both titles, from 1990 to 1994, and continue to contribute on a freelance basis. We also published Design Review, a magazine for members of the Chartered Society of Designers, which ran from 1991 to 1994. (For a seminal study of the CSD see Dr. Leah Armstrong’s doctoral thesis, Designing a profession: the structure, organisation and identity of the design profession in Britain, 1930-2010 available at the University of Brighton’s Grand Parade library.)

I came across this exhibition review during the long and dusty process of locating, scanning and (still hopefully) posting as complete a record of my published design journalism as I can muster; an online archive is in the works, hence the long and inexcusable lapse since my last post on this blog. I’m thinking a lot about archives right now. I’ve planned a series of visits to the Design Museum’s archive, which is currently being re-organisation, and I hope to post some gems from it in the coming months. Archiving my interaction with the museum is a priority too, as I investigate the museum’s online, digital and social media presence. I began mapping the museum’s website early on in my doctoral research; now that the museum has recently launched a new website there is a unique opportunity for assessing how changes in the museum’s offer are presented and communicated, and how the museum’s online presence might reflect and/or facilitate such changes.
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Right here, right now; The Future is Here

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This blog is intended as a place for comment on a wide range of activities, but specifically, it is an adjunct to my doctoral research so I’ll be posting interviews, reviews and articles about contemporary design in museums. The following is extracted from a longer interview with a Curator at London’s Design Museum, which will feature in my thesis, but also relates to my on-going interest in visions and versions of the future.

Neon welcome sign/exhibition logo hangs over laser-cut graphic of an industrial/technological timeline and points towards the Future Factory

Neon welcome sign/exhibition logo hangs over laser-cut graphic of an industrial/technological timeline and points towards the Future Factory

The Future is Here
Design Museum
Shad Thames, London SE1
24 July to 29 October 2013
Alex Newson interviewed by Liz Farrelly, 2 December 2013

Installation shot of The Future is Here with exhibition design by dRMM Architects and graphics by LucienneRoberts+

Installation shot of The Future is Here with Exhibition Design by dRMM Architects and Graphic Design by LucienneRoberts+

The Future is Here grew out of conversations between the Design Museum’s Director, Deyan Sudjic, and David Bott, Director of Innovation Programmes at the Technology Strategy Board (TSB), the UK’s innovation agency, which invests in new technology for the UK Government. The TSB backs start-ups with the aim of creating new manufacturing jobs. Wanting to do more than simply promote a string of TSB projects, Curator Alex Newson hit on the idea of telling the story of the “Third Industrial Revolution”. He opens the show with an historical “time line” of inventions and scientific breakthroughs, that have fuelled industrial manufacturing from the early 18th-century to today; a “Future Factory” is installed at one end of the gallery; and a wide array of exhibits explore a range of new technologies, and include: customisable dolls delivered by post (Makie dolls); compostable trainers, demonstrating that “unmaking” may be customised too (InCycle by Puma); and a crowd-sourced sofa, designed and voted on my the public and put into production by MADE.com.
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Voting for Design; Designs of the Year

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For its annual Designs of the Year award, London’s Design Museum employs social media, an email campaign and a micro-site to engage with its audience and entice it to judge the exhibits. It also suggests that talent-spotting curation offers a glimpse into the future.

For its annual Designs of the Year award, London’s Design Museum employs social media, an email campaign and a micro-site to engage with its audience and entice it to judge the exhibits. It also suggests that talent-spotting curation offers a glimpse into the future.

Designs of the Year 2014
Design Museum
Shad Thames, London SE1
26 March to 25 August 2014
Nominees’ Party
25 March 2014

An exercise in engagement, a sure-fire media event, and a comprehensive round-up of the best design launched in a year, the Design Museum’s Designs of the Year award and exhibition is now in its seventh year, showcasing design across a range of categories; Architecture, Digital, Fashion, Furniture, Graphic, Product and Transport. Designs of the Year was instigated by the current Director, Deyan Sudjic, to replace the “Designer of the Year” award, when a winner was picked from just four nominated individuals whose careers and recent achievements were being judged rather than any particular outcomes. Increasingly, that competition attracted criticism for pitting star-designers against rank outsiders, and for some controversial decisions. Opening up the nomination and judging process to a wider panel, Designs of the Year provides the public with an annual, international round-up of headline-grabbing ideas, solutions and products.

The selection process for this new format has also generated a worldwide network of judges and nominatee from across the design industry — the museum’s extended “family” — who are now known to curators, with both parties mutually benefitting from the association. For the past three years, I’ve been asked to nominate, and each year had a couple of my choices make it through to the “exhibition” round. Proof of how much designers and their clients appreciate this opportunity to exhibit at the Design Museum may be judged by the massive amount of social media and personal thanks generated on the “shortlist” day, when the selection is announced; and by the packed, riotous party on the eve of opening. I’m writing this after attending the nominees party, so excuse the lack of focus on particular exhibits; this show demands repeat viewing as there’s so much to see.
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Conference; Drawing the Future

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4th International Illustration Symposium
Oxford University Museum of Natural History (OUMNH)
Parks Road, Oxford
7-8 November 2013

At this symposium, not only did I hear Johnny Hardstaff deliver a keynote address, which prompted me to request an interview (we talked about imagining a graphic language of the future), but I also delivered a paper. Here’s a summary, and some slides.

“Drawing the Future: Exhibiting Illustration”

In the Spring semester I deliver a series of lectures on the “future” to Graphic Design and Illustration students (Level 5/2nd Year) at University of Brighton, and start with a couple of definitions so as to debunk such notions as, the future isn’t really anything to do with us right now, and, it’s all just science-fiction anyway.

“The ‘Future’ is everything that happens from [beat] now (…as they say in the movies…)” …is my playful opener; then I hit them with Tony Fry’s definition (from Design Futuring: sustainability, ethics and new practice, 2009); “The future is not presented here as an objective reality independent of our existence, but rather, and anthropocentrically, as what divides ‘now’ from our finitude. In other words, we exist in the medium of time as finite beings (individually and as a species) in a finite world; how long we now exist — the event of our being — is determined by either an unexpected cataclysmic event (like our plant being hit by a massive meteorite) or by our finding ways to curb our currently auto-destructive, world-destroying nature and conduct.”
…and that’s how I began this talk too.

I set out to show that perhaps by way of a heightened familiarity with drawn and animated futures peopled with cute and cuddly characters, used to entertain and promote (everything from breakfast cereals to banking services), a more positive, friendly, utopian version of the future is being proliferated. In comparison, the “scary”, sci-fi, dystopia future of apocalyptic blockbuster movies seems worn out; not so much because we can “see the wires”, but because we’ve developed “explosion fatigue”; such gargantuan, special-effects-driven destruction just doesn’t “feel real” anymore.
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From the Archive; advice from Howard Tangye

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Thinking about fashion exhibitions, and the way that fashion designers and students use museums and galleries for inspiration, reminded me to re-post this account of a round-table discussion at London’s Design Museum about Fashion Illustration, as a discipline, practice and commodity. This event was very well attended and super informative, and part of the programme around the Drawing Fashion exhibition, which I reviewed on Eye Blog, here, and reposted on this blog too, here.

Drawing Fashion
Design Museum
Shad Thames, London SE1
3 November 2010 to 6 March 2011
Drawing Fashion debate
5 November 2010

Another reason for reposting this now, is because Howard Tangye had an exhibition this month at the Hus Gallery, “Casting the Line”; the catalogue may be downloaded, here. I became an instant fan of Howard’s work on hearing him talk at this debate, and when Stina Gromark and Louise Naunton Morgan of STSQ launched a Kickstarter campaign to fund the design and publication of a monograph of Howard’s work, I was happy to contribute. The resulting book, Within — Howard Tangye is proof that Kickstarter is a very good thing!

Eye Blog Fashion Illustration Debate

Thursday 4:58pm, 18 November 2010
Design Debate”
by Liz Farrelly
Originally published on Eye Blog

The nature, collectability and status of fashion illustration

On a rainy evening, a large and avid audience was treated to behind the scenes revelations, and much insight about the state of contemporary fashion drawing. Chaired by Colin McDowell, the panel included gallerists Joëlle Chariau of Galerie Bartsch and Charian, and William Ling of Fashion Illustration Gallery, who kicked off by discussing the growing market for fashion drawings, both originals and prints.

Chariau declared that finding an audience isn’t the issue, but that finding the drawings is, as so much was originally made to commission. She recounted how, when she first opened her gallery, she prompted René Gruau to search his house and cupboards for “packages” of artwork, which he had never considered saleable.

Ling admitted that the collecting market is still nascent, much like the graffiti scene was a decade ago. But, he added, “the art market is starved of beautiful, hand-drawn work…when I show a new client the work, and explain it, it’s extremely powerful.” Both revealed that they sell to a number of fashion photographers, musing that they are attracted by what drawing can achieve, that photography cannot.
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