Category Archives: Art Direction

From the Archive; design Boom

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James Jennifer Georgina, 2010, by Jennifer Butler, designed by Irma Boom

James Jennifer Georgina, 2010, by Jennifer Butler, designed by Irma Boom

Last week I wrote and delivered a lecture about Feminism to first-year Graphic Design and Illustration students at the University of Brighton. In addition to the feminist art history strategy of re-evaluating under-appreciated women artists, I’d like to stress the importance of presenting female role models to students, more so now that the gender balance in the classroom is tipping in favour of female students while the teaching is mainly done by men. Of course this is an old story; I wrote about the invisibility of women in design in 1995, first published in Eye and re-posted here. Kudos goes to the women’s advocacy groups within design academia and the profession, including WD+RU and Graphics UK Women, who are curating, teaching and writing about women in design. So, with the aim of increasing visibility, as the last few posts have been interviews with the usual suspects, here is an interview with one of the world’s most renowned designers, Irma Boom, who has consistently advocated experimentation with materials and techniques (which is good advice for all), while self-directing her career and occasionally stepping into the limelight to promote her work.
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From the Archive; Vaughan Oliver interview

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Pod by The Breeders, 1990, released by 4AD, designed by V23, photography by Kevin Westenberg

Pod by The Breeders, 1990, released by 4AD, designed by v23, photography by Kevin Westenberg

Here’s another interview from the unpublished series done for the Sound Design exhibition, which I curated for the British Council back in 2000. Vaughan Oliver’s work, as the studio known both as v23 and 23 Envelope, has been described as ‘graphic design for designers’; and while some people find it is difficult to decipher, it treats the initiated to a mix of undiluted wildness and superb craft. Indeed, it continues to win new fans, as Unit Edition’s successful Kickstarter campaign suggests. The aim is to publish a lavish ‘archive’ of Vaughan’s work, drawn from the extensive collection at the University of the Creative Arts, Epsom, where Vaughan is Visiting Professor of Graphic Design. Over the years, Vaughan has been a high-profile member of the graphic design community, participating in events and interviews, while his work has been collected by the Victoria and Albert Museum. This won’t be the first book about Vaughan either; Rick Poynor’s Vaughan Oliver: Visceral Pleasures was published by Booth-Clibborn Editions (who I worked with at the time), and designed by Vaughan himself, also in 2000.

Vaughan Oliver, interviewed by Liz Farrelly on 18/7/2000.

Liz Farrelly: How did your connection with 4AD start?

Vaughan Oliver: My interest in music graphics goes back to being a kid and the idea of combining my twin passions, music and visual arts.
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From the Archive; Peter Saville interview

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The London Design Festival is the capital’s most prestigious design event, taking over the city for much of September each year. Back in 2013, Peter Saville won the London Design Festival Medal; I interviewed him for Blueprint and the article is available online via DesignCurial. At the time I asked a number of creatives about their favourite Saville works, and one guest blogger, Paul West of Form, mentioned True Faith by New Order, with photography by Trevor Key. Now, a display of work by that legendary photographer, a regular collaborator with Saville, is on show as part of Hull 2017, UK City of Culture. Trevor Key’s Top 40, features his iconic photographic images for some of the twentieth century’s most famous record sleeves. I’m using this opportunity to post another unpublished interview with a contributor to Sound Design, this time Peter Saville, as a number of their joint efforts featured in this exhibition, which the British Council toured across Asia and Australia in the early years of the new Millennium. These edited interviews come from long phone conversations or studio visits. I tried to keep the interviewees focused on the topic of designing for the music industry, and rather than bombard them with penetrating questions, I preferred to let the designers do the talking and reminisce anecdotal stories about the finer details of working with musicians and labels. You can find the Aubrey Powell interview, here, and there will be more in this series. As I’ve said before, I’m reluctant to post copyrighted images to illustration the interviews, but this Japanese website offering a complete discography of Peter Saville’s record sleeve designs is all you’ll need.

Peter Saville, interviewed by Liz Farrelly on 1/8/2000.

Liz Farrelly: Tell me about your involvement with Factory Records.

Peter Saville: Going right back to the beginning, I was at school with Malcolm Garrett, and at that point our horizons stretched no further than a Hawkwind, Velvet Underground or Roxy Music cover. Then Malcolm went to Reading University, and courtesy of the library there, the history of twentieth-century design became known to us, via his reading list, which included design theory that we at Manchester Art College didn’t get. I started college in 1974 and graduated in 1978. Malcolm did a year at Reading University while I did a Foundation Course and I encouraged Malcolm to do his next three years at Manchester.
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From the Archive; Aubrey Powell interview

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Screen Shot of Pink Floyd's exhibition website

Screen Shot of Pink Floyd’s exhibition website

With the Victoria and Albert Museum staging the blockbuster exhibition, Pink Floyd: Their Mortal Remains, and an upcoming talk by Aubrey Powell titled, ‘Art of Hipgnosis and the Album Cover’ (14/9/2017), here’s an interview with the man himself. Back in 2000 I spoke with Aubrey on the phone while curating an exhibition, Sound Design, for the British Council, which featured the very best British record sleeve designs from the heyday of Rock to the rebellion of Punk, the eccentricities of New Wave and the innovations of Rave and Rare Groove.

The exhibition included extracts of interviews with all the contributing record sleeve designers but the complete interviews were not published, even though the designers gave permission for them to be compiled into a book. The publishing industry being what it was, at the time, the book didn’t fly, so look out for more interviews on this blog. My questions were quite general; the aim was to get the designers talking about what interested them. The interviews were edited from longer conversations, but I tried to keep the designer’s tone of voice, and each interviewee signed off on the final version. What’s particularly interesting is that at the time vinyl had been replaced by digital technology in the form of CDs; Web 2.0, online downloads and MP3s were still ‘experimental’ and the first Apple iPod wouldn’t be launched for another year. The implications of the Internet for the music industry were beginning to be talked about but not yet felt.

Why am I posting this interview now? To celebrate the work of Aubrey Powell and his (late) partner, colleagues and clients, and the V&A exhibition that he helped to create, which I also hope to review. For more information on the exhibition visit the band’s exhibition website and the museum’s extensive programme, here. To see masses of images check out the websites dedicated to Hipgnosis and Aubrey Powell; for the best of Hipgnosis’s work in print have a look at Aubrey’s book, Vinyl . Album . Cover . Art: The Complete Hipgnosis Catalogue, published by Thames and Hudson.

Aubrey Powell, interviewed by Liz Farrelly on 5/7/2000.

Liz Farrelly: How did you start Hipgnosis?

Aubrey Powell: We started Hipgnosis in the 1960s…It’s not what you know it’s who you know and Storm Thorgersen and I came from Cambridge and Pink Floyd originated in Cambridge – Syd Barrett, Dave Gilmore, Roger Waters – we all came to London at the same time, around 1965/66 and were all attending various art schools. Storm was at the Royal College of Art film school, and I was at the London School of Film Technique. Syd Barrett was at Hornsey Art School. And we were very together, all coming from Cambridge. We shared flats; Storm and I and then Syd and Dave had a big flat in South Kensington. Storm and I were looking to get some holiday money and we had a connection to photograph some cowboy book covers, and at the time everybody was getting stoned and dropping acid and were very drug-oriented. We were right in the middle of that psychedelic revolution. We were all part of that. Pink Floyd were doing gigs in tiny clubs like the UFO club on Tottenham Court Road and had just released their first album and were about to have a hit called See Emily play.
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From the Archive; Sagmeister’s first sabbatical

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On the occasion of an earlier blog post about The Happy Film, which began as one of Stefan Sagmeister’s sabbatical projects, here’s an article I wrote when his first book, Sagmeister made you look was about to be published by Booth-Clibborn Editions, as that too was the product of a ‘year without clients’, his first in fact.

I also worked with Edward Booth-Clibborn but wasn’t involved in the editorial or production process of Sagmeister’s book, so felt that it was OK to write about it. This article appeared in the esteemed German magazine, Form, subtitled ‘The European Design Magazine’, and is presented in German and English. Scans of the article are available through the magazine’s online archive, here (access requires registration).

Reading this article reveals that even then Sagmeister would seek collaborators with complementary skills, in this case, design writer Peter Hall (for The Happy Film, he worked with co-directors Hillman Curtis and Ben Nabors). But he was wrong about one thing; that once design work is published, it’s off the agenda. A star turn like Sagmeister is always going to be known for that poster (info for AIGA Miami scratched into his skin) and that CD cover (Lou Reed’s face overwritten with lyrics). If he doesn’t show then at a lecture or talk about them in an article it’s like your favourite band refusing to play their signature tune on stage; Sagmeister’s greatest hits keep his fans happy! This article also points to the performative aspect of graphic design; not only the lure of being ‘guest speaker’ at an international conference doing your best ‘show and tell’, but also with regard to selling ideas in client presentations…a very useful skill.
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The Happy Film; graphic design on screen

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Stefan Sagmeister in ‘The Happy Film’, seeking discomfort on the streets of New York. Photograph: Ben Wolf.

Stefan Sagmeister in ‘The Happy Film’, seeking discomfort on the streets of New York. Photograph: Ben Wolf.

The Happy Film
Duke of York’s Picturehouse
Preston Road, Brighton, East Sussex
14 June 2017 at 6pm

I’m not a fan of solo cinema visits but even with my partner-in-crime currently ‘away’, I had to see this just released, much discussed film at this special screening. Right on the money, the power-couple hosts of Glug Brighton, Carl Rush of creative agency Crush, and Helen, the renowned Illustration agent and founder of Agency Rush, invited graphic-design hero (and I don’t use the term lightly) Stefan Sagmeister to show his seven-years in the making documentary, The Happy Film. Despite the lure of a glorious summer evening, Brighton’s historic Duke of York’s cinema was packed with the city’s creative community including a good number of Graphic Design and Illustration students from University of Brighton, come to see the legend in action, for after a film of thrills and spills Sagmeister stepped up for the Q&A.
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From the Archive; Mysterious Absence at the Cutting Edge

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Screen Shot from Women’s March on Washington webpage of downloadable graphics.

Screen Shot from Women’s March on Washington webpage of downloadable graphics.

Last weekend women the world over took to the streets to protest, making themselves visible and their voices heard, as they waved an array of protest signs. Hand-made, humorous, strident and strong, the signs were seen in Instagram feeds, shared via Twitter, broadcast on television and pictured in newspapers. The importance of graphic design to protest cannot be over stressed; multiples of engaging graphics will communicate and amplify your message. To that end the Women’s March on Washington website contains a page of downloadable graphics offering slogans and images to be used for free as posters, placards, t-shirt graphics, wherever and however.

That vision of graphic protest was anticipated in a recent a seminar text read with Level 4 Graphic Design and Illustration students at University of Brighton. Teal Trigg’s chapter on “Graphic Design” in Feminist Visual Culture (edited by Fiona Carson and Claire Pajaczkowska) contained a quote from Eye magazine about the activist group she co-founded: “They [WD+RU] aim to talk to women in all walks of life, but the first step is to initiate a debate that will politicise designers and prompt them to address gender issues through their work’ (p.157).
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From the Archive (and now); Destroy, punk and DIY

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So an email arrived inviting me to the launch of Punk.London at Oxford Street’s 100 Club, and I have to admit it didn’t totally intrigue me. Instead in gushed cloudy memories of a dark, sweaty cellar and an uncomfortable din, which I must have endured (it feels like) a hundred times over a couple of decades. But a closer look at the invite revealed this to be an occasion for nostalgia, a celebration of a 40-year anniversary marking London’s punk moment and the start of a movement, a subculture in fact, the long-tail of which has affected both attire and attitude.

Screen Shot from Punk.London website, designed by Brody Associates, inviting D-I-Y participation in a city-wide cultural event

Screen Shot from Punk.London website, designed by Brody Associates, inviting D-I-Y participation in a city-wide cultural event

“Subversive Culture” is the strapline (pardon the bondage-tinged pun), which it is claimed has fuelled creativity (now the Creative Industries) ever since. Over the coming year a host of venues will stage events big and small, backed by the Greater London Authority (GLA); shouting about London’s past punk credentials must have tourist-attracting potential. With an identity and online hub branded by Neville Brody (still demonstrating punk attitude by being “notoriously abrasive”, according to Digital Arts), for me the most innovative element is an prompt to organise your own event; tagged “D.I.Y.” the page offers links to branding and fundraising advice, via the Heritage Lottery Fund (HLF).

Regardless of designated anniversaries punk is perennial, and it doesn’t need much of an excuse to hit the headlines. In 1998 I reviewed an exhibition, Destroy: Punk Graphic Design in Britain, and because it isn’t available on the magazine’s website I’m re-posting it, see below. Yes it was cheeky of me to declare punk to be the only “memorable cultural event in the 1970s”, but that’s a clue to my age. I may have been “witness” to the “heyday of punk” but only just; the article is unapologetically London-centric, too, hardly surprising as I was still at school and London was home. What isn’t mentioned is that I was a lender to the show too, having amassed a substantial collection of vinyl due to a fascination with indie record shops. I sold most of the best bits (the vultures were already circling at the Private View) as I became nomadic, leaving London in April 1998, and had neither the means (no turntable) nor inclination (changing musical tastes) to listen again.
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Sound Design UK Music and Graphic Design; reconstructing an exhibition

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Welcome to Sound Design: UK Music and Graphic Design, an exhibition from 2000. Staged on the cusp of the digital communications revolution it has no online presence and is therefore “invisible”. This post is an attempt at digital reparation, an experiment in creating a “trace” for a long-gone temporary exhibition by providing details of the exhibition-making process. The idea for an exhibition on the graphic design of popular music came from David Elliott, then Head of Arts at the British Council in Japan and a keen vinyl collector. I was asked to pitch a concept that would fit the brief and then employed as curator. The exhibition was designed and organised in the UK by the British Council and toured Asia and Australia. Sometimes in a venue for just a few days, it proved extremely popular, surpassed all expectations and toured for nearly three years; before opening in Tokyo it was already booked into venues in Sydney, Thailand, Malaysia and the Philippines. However, there is no British press coverage, probably because the exhibition wasn’t shown in the UK. Masses of media was generated in Asian and a pile of clippings probably resides in the Tokyo office; I saw the fast-growing folder, and recently found a review in The Japan Times (“The cutting edge of sound and vision”, by Jennifer Purvis, 3/12/2000). (Eventually the British Council realised it was missing a trick and started to give touring shows a short run in the UK, with a Press and Private View to provoke media interest).

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This is the poster, in situ, displayed at the entrance to the Tokyo venue, The Ground. Instead of installing the exhibition at the British Council headquarters, it opened in this concrete-lined bunker (not the easiest place to hang a show) close to the epicentre of Japanese trendiness (between Harajuku and Meiji-Dori). However, in some correspondence The Spiral is named as venue, which would have been an even bigger deal! David’s brief called for an exhibition of UK music graphics; from the golden years of vinyl when British designers helped to invent the genre of “album sleeve art”, to recent annexation of the aesthetic high ground by indie labels and various subcultures. The aim was to come right up to date with examples of ingenious CD packaging.
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From the Archive (& now); a moment of manga

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Manga is a popular choice for museum exhibitions and displays: with boundless variations in content and style, it’s accessible but (still) culturally exotic; it mixes scholarly research with contemporary collecting; and whether PG-rated or not, attracts a diverse audience of geeks and gawkers of all ages. Not for the first time, the British Museum gives over the high profile Room 3 (can’t miss it, first stop on the right) to a manga-moment with Manga now: three generations, which features new and specially commissioned work by Chiba Tetsuya, Hoshino Yukinobu and Nakamura Hikaru. I’ll pop in to inspect it next time I’m on the hallowed ground.

Manga now, three generations
The Asahi Shimbun Displays, Objects in Focus
British Museum
Great Russell Street, London WC1
www.britishmuseum.org
3 September to 15 November 2015

Screen Shot from the British Museum’s website; three manga artists

Screen Shot from the British Museum’s website; three manga artists

Previously the same gallery featured the stunning display, Manga, Professor Munakata’s British Museum adventure (5/11/09-3/1/10), by Hoshino Yukinobu. Jane Cheng reviewed that show on Eye, here: “The juxtaposition of hugely enlarged with minutely detailed asks visitors both to lean in closer and to step back”. Jane’s post features great images of the life-sized cut-outs in situ – like walking through a giant pop-up book — and she highlights the interactive nature of illustration exhibitions (something I recognised too at the V&A’s Memory Palace show, and featured in a conference paper, here). Loving a museum-based-mystery, especially one that showcases perfectly rendered images of museum objects (and hat’s off, what a tie-in, when’s the movie?), I ordered said graphic novel from the BM’s online shop having received a timely email reminding me of the publication on the same morning that the new show opened; now that’s what I call museum marketing. The online shop also tells customers, “Every purchase supports the Museum” (rather than Amazon).
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